World Snooker’s European Tour series will be sponsored by Kreativ Dental, world leaders in dental tourism, next season thanks to a new wide-reaching agreement.
The 2015/16 Kreativ Dental European Tour will comprise six events across the continent, helping snooker to grow in new territories.
Based in the Hungarian capital of Budapest, Kreativ Dental is one of Europe’s leading dental centres and attracts customers from around the world.
As part of the agreement, Kreativ Dental will also be a partner of the last two events of the current series: ET 5 – The Lisbon Open in Portugal in December and ET6 The Gdynia Open in Poland in February.
World Snooker Chairman Barry Hearn said: “We are delighted to welcome Kreativ Dental as the overall sponsor of the 2015/16 series. They have become involved with snooker in recent months and it’s easy to see why. The European Tour receives tremendous coverage from Eurosport, with nearly 400 hours of broadcast and over 120 million viewers in 68 countries, so the opportunities for brand exposure are vast.
“This series has been hugely successful in terms of taking snooker to countries such as Bulgaria, Latvia, Portugal and Poland for the first time. Alongside our partners we will continue to develop these new markets and enhance our sport’s international growth.
“We look forward to working with the Kreativ Dental team on a series of top class events.”
Attila Knott of Kreativ Dental said: “I am a big fan of snooker and now I have the opportunity to sponsor it through Kreativ Dental. Reviews show that the Ruhr Open was one of the most exciting tournaments this year. As most of our patients come from within Europe, Eurosport gives us excellent exposure to our future patients.”
The European Tour has seen tournaments staged in 11 different countries around the continent, contested by top stars such as Ronnie O’Sullivan, Judd Trump, Neil Robertson, Mark Selby and Shaun Murphy, as well as the leading local amateurs.
Each year the leading players on the Order of Merit qualify for the Players Championship Grand Finals.
The Order of Merit will now be known as the Kreativ Dental European Tour Order of Merit.
For more information on Kreativ Dental see www.kreativdentalclinic.eu