World Championship title sponsor Betfred will donate £200 to Bluebell Wood Children’s Hospice for every century break made during the 17 days of this year’s tournament.
And if the century tally reaches 70, the donation will be rounded up to £25,000.
Bluebell Wood Children’s Hospice in North Anston, Sheffield has been World Snooker’s official charity since 2012.
Rachael Dawes, Corporate Fundraiser for Bluebell Wood Children’s Hospice, said: “We are incredibly proud and grateful to have such support from Betfred and World Snooker. This creative and fun century break initiative will help to raise much needed funds towards the £3m a year we need to keep our doors open and our specialist services running.
“At Bluebell Wood, we help to create treasured memories for our children and families going through very tough times. Every penny makes a real difference and we are thankful for all of the fantastic support from our charity partnership with World Snooker.”