Five-time world champion Ronnie O’Sullivan has joined forces with newly-founded sports agency, Unify Sports Management, taking on a sports mentor role in a bid to find stars of the future.
The 42 year-old, who has reached the quarter-finals of this week’s English Open in Crawley, will put his considerable expertise into an exciting new role with the Dublin-based agency, which has been representing him this season.
O’Sullivan’s illustrious career boasts 18 Triple Crown snooker titles, more than £10 million in prize money, and a record 15 maximum 147 breaks – the latest of which was compiled on Wednesday in what is his first ranking event appearance of the 2018/19 campaign.
Of his move into mentoring, O’Sullivan says: “Sport is stressful at times. The highs of winning are great, but the lows are very tough.”
“The lads at Unify have been a massive help to me; they just let me focus on getting in the zone and playing.
“I have an opportunity to link up with Unify and together we know we can help the future stars of sport by giving them the advice and support to fulfill their potential.
“I truly love competing, so I’m delighted to have found a way to stay involved in sport when I do eventually hang up my cue.
“I’m looking forward to helping source raw talent with Unify and giving them guidance from all my experiences at the top of my game.”
Unify Sports Management was launched earlier this year by co-founders Conor O’Boyle and Shane O’Hara, who offer a full-scale service specialising in the commercial and media side of the sports industry.
O’Boyle was alongside O’Sullivan in China last month as the Englishman successfully defended his Shanghai Masters title, this year contested as a lucrative invitational between the world’s top 16 players.
“Conor supported me in Asia and there were moments when I was struggling but he said the right things to get me back where I needed to be. He understands the game, which really helps too,” added O’Sullivan.
Unify co-founder O’Boyle commented: “Shane and I have been involved in sport our whole lives and we are both aware that Ronnie is undeniably one of the most talented sportspeople of all time.”
“Asking him to help mentor our athletes was a no-brainer. Speaking with him about competing is fascinating; he has been there and done it all for 25 years and we are hugely grateful for his generosity in being prepared to share his expertise with us and our clients.”